ICC Academy
Learn how to effectively qualify and substantiate your ‘green’ marketing claims—using global principles
This 3-hour online course uses video briefs from industry experts and examples of real ads banned by regulators to give you a clear understanding of the difference between well substantiated environmental claims and misleading statements that can lead to accusations of “greenwashing”.
Why take the RGMC?
• Globally applicable: this course will teach you how to apply the principles from the ICC Advertising and Marketing Communications Code—the basis for national advertising codes in 42 countries—to your own marketing communications
• Learn how to qualify and substantiate ‘green’ claims like “free from”, “degradable”, “recyclable content” and more using guidance from the ICC Framework for Responsible Environmental Marketing Communications
• Build lasting trust with clients and consumers and show your commitment to responsible, substantiated communications with an environmental marketing credential from the industry standard-setters
Who is the RGMC for?
• PR, marketing and advertising professionals
• Environmental and sustainability officers
• Senior leaders committed to creating and communicating their “green” narrative
• Consultants and lawyers advising on responsible environmental marketing communications
• Students studying business, marketing and sustainability
Price
RGMC for individuals
US$199
RGMC for teams
(10 or more)
US$ tailored pricing
Contact sales@iccacademy.com.sg
“It is imperative to get those marketing communications right—to ensure that they are truthful, not misleading, and appropriately substantiated. Getting environmental marketing right means building lasting trust with consumers.”
Kristin Green, Assistant General Counsel, Marketing & Consumer, Microsoft
Certificate structure
The objective of this certification is to give you the knowledge and tools to communicate your organisation’s ‘green’ narrative in a genuine, substantiated way. The RGMC contains 5 modules and a 1-hour final exam.
Module 1 —The Scope and Challenge of Responsible Marketing Communications
Module 2 — Principles in Responsible Marketing Communications—Introducing the ICC Marketing Code
Module 3 — Environmental Claims in Marketing Communications
Module 4 —Selected Environmental Claims
Module 5 —Implementing Responsibility and Getting Further Help
Final exam —1-hour proctored, online assessment
What’s included
• One-year access to the entire certificate programme—3 hours of online learning over 5 modules
• Video briefs from industry champions, legal experts, and heads of major self-regulatory and industry bodies
• Interactive learning including case studies, examples of global advertising penalised by SROs, and quizzes that encourage critical thinking to reinforce what you have learned
• Digital copies of both the ICC Framework for Responsible Environmental Marketing Communications and the ICC Marketing Code
• A downloadable checklist for responsible environmental marketing communications
• A timed one-hour online exam—if you pass (70%) you will receive an ICC Certificate of Achievement
Course author
Oliver Gray
Special Advisor ICC Marketing and Advertising Commission and Co-chair of ICC Code Revision Task Force
Oliver has worked for over 25 years in advertising self and co-regulation. He was director general of the European Advertising Standards Alliance and the European Digital Interactive Advertising Association and has overseen several revisions of the ICC’s marketing codes including those on the environment. Oliver currently runs his own consultancy, Graywise, that deals with ethics, governance and compliance issues, particularly in relation to marketing communications.
The content of this course is inspired by a course authored by ICC Sweden.
What is the ICC Advertising and Marketing Code?
The ICC Advertising and Marketing Communications Code (ICC Code) provides a set of guidelines and standards for various stakeholders in the advertising industry and serves as the cornerstone for most self-regulatory systems around the world. The ICC Code is developed by experts from all industry sectors. This course is based on the ICC Framework for Responsible Environmental Marketing Communications, which expands on the guiding principles of Chapter D in the ICC Code.
About the ICC Academy
The ICC Academy is the educational arm of the International Chamber of Commerce (ICC), which has over 6 million members in more than 100 countries, including many of the world’s largest companies, SMEs, business associations and local chambers of commerce.
We offer a wide range of online certificates and courses that leverage ICC’s position as a world leader in defining commercial rules and standards to support international commerce. All our courses and qualifications are designed by leading industry experts.
Learn more at icc.academy