The nature of B2B sales has changed dramatically in the past two years. With many in-person tradeshows cancelled and travel restricted during the pandemic, digitalisation became an essential force for keeping business afloat, and B2B eCommerce platforms like Alibaba.com have become the go-to place for connecting buyers and sellers. While the shift was initially sparked by necessity, this new digital reality is here to stay. According to McKinsey October 2020 research, the majority of B2B SMEs find digital sales processes as effective or more effective than face-to-face interactions.
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